Here's something public sector people need to know… X, formerly Twitter, has declared that it video first.
Yes, that's right. It's focussing on promoting video as a way to engage with people.
Whether the move will arrest the decline of the platform is an entirely different matter.
Let's look at what we know.
X, formerly Twitter made the announcement on a blog post that set out what it did in 2023 and where its going in 2024.
Buried in the text is the all-important line…
- X is now a video-first platform, with people watching video in 8 out of 10 user sessions.
- We launched a new surface: Immersive Video, which now has over 100 million daily users – more than half of whom are Gen Z, the fastest growing audience on X.
- We enabled long-form video uploads. In December alone, people watched 130 years' worth of videos 30 minutes or longer.
X, formerly Twitter, blog post
Now, as an advocate of video as a driver of traffic, this has piqued my interest.
But I'm not totally sold that this will change the platform for the better.
What this does mean, aside that I'm updating my training slides, is that video has become even more important as a wider communications tool.
The platform are looking to give more space to video and have also revealed that video posts get ten times the engagement than ones with text.
The bottom line is that simply posting text and a link won't cut it in 2024.
It's not 2020 anymore and we're not in Kansas.
Here's a reminder of some of what I do…
ESSENTIAL COMMS SKILLS BOOSTER
ESSENTIAL VIDEO SKILLS REBOOTED.
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