Yann Gourvennec posted: "The green market revolution (impacts, how to adapt and change retail business models and organisations) was the title of Forrester's Thomas Husson's Keynote at the Paris Retail Week 2023 Trade Show. A topic of vital interest to our readers and ourselves. " Marketing and Innovation
The green market revolution (impacts, how to adapt and change retail business models and organisations) was the title of Forrester's Thomas Husson's Keynote at the Paris Retail Week 2023 Trade Show. A topic of vital interest to our readers and ourselves. We interviewed Thomas to better understand how urgent the situation is, and how consumers and retailers are reacting. Thomas named a few best practices in this area. Not everything is perfect in that unfolding "green market revolution", of course. Yet, a few businesses are making efforts, and they should be encouraged.
The Green Market Revolution Is Underway
We've had the Industrial Revolution, here comes the green market revolution. Change won't be easy, though.
Green market revolution, isn't that an overstatement?
This term is a reference to the industrial revolutions of past centuries. Environmental issues will force us to rethink a lot of things, including our business and organisational models and how we get around. As with the industrial revolutions, a great deal of innovation and investment in infrastructure are taking place.
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