Apple and Salesforce become strategic partners for even better CRM – first results

Florian Braun

Aug 4

In their latest announcement, the two big players Salesforce and Apple announce a strategic partnership.

The aim of the two companies is to improve customer management through an exclusive integration of the two development platforms.

Here to the press release.

San Francisco, Calif. - Apple and Salesforce today announced a strategic partnership that brings together the leading customer relationship management platform and iOS, the world's most advanced mobile operating system, enabling powerful new mobile applications for business.

Working with Apple, Salesforce is redesigning its app to integrate the native mobile platform with exclusive new features on iOS. With a new Salesforce Mobile SDK for iOS and a new course on developing iOS apps on Trailhead, Salesforce's free, web-based learning platform, companies will also provide tools and resources for millions of Salesforce developers to build their own native apps.

"We're excited to be working with Salesforce and that their industry-leading CRM will include native iOS and exclusive new features for iPhone and iPad," said Tim Cook, Apple's CEO. "With the powerful combination of iPhone, iPad and iOS – the best hardware and software for businesses – together with native Salesforce apps and the new Salesforce SDK, we can deliver great customer experiences to businesses around the world.

"With this partnership, we are bringing together the world's leading CRM platform with iPhone and iPad, the world's best devices for business," said Marc Benioff, Chairman and Co-CEO of Salesforce. "Together, Salesforce and Apple are defining a new era of mobile innovation with native apps on iOS, giving millions of people access to Trailhead and the skills they need for the jobs of the future.

What are the results of the partnership?

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