[ File photo//: Greyville Race course.©Hollywoodbet Durban July ]
ONLINE - EDITION ( JOZI NEWS ) | MIDRAND by Showbiz-Undercover
Durban July is a 128 old event of horse racing with a fashion theme program taking place throughout the course of the day on the bigday,the fashion theme for each year is announced during autumn and recently powered by the provincial fashion industry promotion entity called Durban Fashion Fair.
Previously Vodacom Durban July and today Hollywoodbet Durban July,usually shaken-up by sub-plots and captured by fashion,the super-sponsored event main day falls on every first weekend of July ,one of the favourite weeks for Mzansi as it represents the month-end payday or the big weekend mood.
On the big day, the overall program would usually starts around 10 AM with horse racing,at Greyville recourse grounds ofcourse,the horses run round in an almost circle or pear-shaped thoroughfare,in the outer thoroughfare the surroundings are partly a stadium-seatings built capacity and pic nick sites on the front,inside the circling verdant race track ,there are marquees and stages and public services like bars,information centres,emergency and an ATM point amongst others.When booking for a Durban July,prior ,your bookings will be handled by the hospitality service provider you choose which operates one of those dozens of marquees found inside, these marquees have seatings and provide different services and have their own programs to welcome and cater for you throughout,one of the marquees is co-operated by DJ Tira known as Fact Durban Rocks,which is known for hosting an afterparty of the Durban July, most marquees may close their services after 8 PM while Fact Durban Rocks kick-starts around 6 PM and may run up until 6 AM in the morning with morthan half of KZN bigname music performers and the rest coming from other parts of the country's entertainment hubs such as Jozi.Each marquee service providers have their own entry rules for example Fact Durban Rocks is not for the under 18s ,other marquees may be business themed for those in business circles,with varying prices and packages offered but usually at a higher price,the package will basically includes a ticket for entry to seat and watch the horse racing,which ends around 4 PM with bettings and wins valued around R40-m .The main program is typically filled with fashion activities and some music performances towards the end .
Greyville area which is a suburb in the West of Durban,has also in it the Golden Mile beach front ,which links with another bigger tourist attraction,the latter is known for some of its top class hotels which serves as convenient welcoming accommodation during the Durban July week, but this may serve as a moment for some to also experience stay-ins to one of the top class accommodations like Zimbali.
The event is big attracting big brand names and public figures across the country,Durban July originally and over the years carries sponsor names as a prefix.There's a tendency of a grand entrance where an individual walks on hightened human bridge temporary set for the day,this is where the need for high end fashion or designer piece is acknowledged,various local TV personalities and politicians,musicians and rich people flex their powers there.Live broadcasting from various media houses and SABC is common while some may be strictly providing lives for the race itself.
Anywhere across the country during this weekend,the aura is felt and even across social media networks to those who may be missing out in Durban,this led to some premature events in-land purporting to be giving a similar experience during the Durban July day.
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