On social media, Emilie Kiser's name has become synonymous with GRWM and ASMR videos. The TikTok and Instagram influencer has a growing audience of over 3 million followers keeping them entertained by simply sharing her life.
Emilie is widely known for her viral videos, especially when she showcases her enviable heatless curls. However, what her audience loves the most about the new mom is her infectious personality, unfiltered relatability, and adorable cameos from her 3-year-old son, Trigg.
We caught up with Emilie to chat about her journey in becoming an influencer, how she balances motherhood with content creation, and the secret collaborations she's been working on. Here's what she had to say...
3H: You've amassed over 3.6M+ followers on social media over the years. How did you get into content creation?
EK: When I first downloaded TikTok, I was scrolling and saw one of my friends posting about her day-to-day life as a mom. At the time, I was a brand new mom, and seeing someone I knew get out of her comfort zone and make TikToks made me want to start doing it too. I started making videos for fun as a creative outlet—I didn't even know it was possible to become a full-time creator on TikTok or earn a living from it.
As I grew on the platform, I allowed more of my personality to shine through and found ways to integrate TikTok into my everyday life. This led me to where I am now. I bring my followers into my life and post a little bit of everything—vlogs, errand videos, GRWMs, and anything else I find interesting, funny, or entertaining.
3H: You've perfected heatless hairstyles, what inspired you to try the trend?
EK: I don't like putting a ton of heat on my hair, so when I first saw legging curls I knew I had to try it. My routine for heatless curls has evolved as I've tried everything from leggings and socks to heatless curlers (the unicorn method, bunny tails, you name it). My current favorite to use is the Kitsch Satin Heatless Curling Set.
3H: Speaking of hair, let's talk maintenance. Which products do you use to maintain the health of your hair?
EK: Ever since my trip to South Korea earlier this year, I've learned so much more about how to maintain the health of my hair, which starts by trying to wash my hair daily. I use Wella Miracle Hair Rescue daily as an after-shower spray, Kerastase Premier Repairing Pre-Shampoo Treatment a couple of times a week, and the K18 Leave-In Molecular Repair Hair Mask about once a month. Also, I can't forget Dae. Their products have been some of my favorites for years and they leave my hair smelling so, so good.
3H: Your ASMR and GRWM videos are a hit, how did you discover this was naturally your niche?
EK: I love filming GRWM videos because it feels like we're just on FaceTime and allows me to connect with my audience in such an authentic and genuine way. Getting ready or unready is something I film most days, and I love that my audience finds comfort in my page knowing they can always expect that type of video from me. Whether I'm chatting to the camera or filming an ASMR-style video (with the finger taps, of course), I feel like there's something for everyone on my page and I love the genuine community that this niche has built and allowed me to cultivate.
3H: Trigg is absolutely adorable, how has your self-care routine changed since becoming a mom?
EK: Thank you! I try to wake up at least an hour before Trigg in the mornings so I can have some time to myself to just breathe, enjoy my coffee, etc. Finding small pockets of time throughout my day where I can focus on self-care is key, whether it's fitting in a quick workout or doing my skincare routine.
3H: You're a mom, wife, influencer (and so much more), how do you balance it all?
EK: It isn't always easy balancing it all, but the beauty of my TikTok is that I truly am taking my followers along for my day-to-day life. It is the biggest blessing that my husband, Brady, and I are able to stay home with our son while still making a living and providing for our family, and that's something I will never take for granted.
3H: What can we look forward to from you in the future?
EK: We recently purchased our home and are in the process of renovating it. So my followers can expect lots of exciting house content in the near future. I also have a number of larger projects and brand collaborations on the horizon that I am SO excited about and can't wait to share!
What started off as a creative outlet and turned into a full blow career, has now become a community of tuned-in followers. Whether she's getting real about her personal life, or balancing motherhood with content creation, one thing is for sure—Emilie will be including us every step of the way.
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