I first fell for writer and brand strategist Erika Veurink when I stumbled upon her funny, opinionated Instagram reels about style. "Would someone in a J.Crew catalogue in the year 1993 wear this?" she now-famously asked. "If the answer is no, don't … Read on blog or Reader Cup of Jo Read on blog or Reader A Week of Outfits: Erika Veurink By Joanna Goddard on July 23, 2024 I first fell for writer and brand strategist Erika Veurink when I stumbled upon her funny, opinionated Instagram reels about style. "Would someone in a J.Crew catalogue in the year 1993 wear this?" she now-famously asked. "If the answer is no, don't put it on." Her affect is hilariously deadpan, yet she's an utter delight. […] Continue reading Comment

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