Because us, John Q Public are tired of them trying to cram this shit down our throats. We stopped buying their product and/or service as we vote with our dollars.
June 1 will mark the start of "Pride" month, in which advocates of LGBTQIA+ causes celebrate that movement. In recent years, June has seen major corporate chains feature an array of "Pride"-themed merchandise and decorations, though some offerings have prompted considerable backlash from a non-receptive — even hostile public — in recent years.
2023 saw major retailers such as Target become the subject of boycotts over more controversial products marketed for children. Other companies, such as Anheuser-Busch came under scrutiny over marketing campaigns that failed to resonate with their traditional clientele.
The adverse experiences of last June appear to have corporate boardrooms reevaluating some of their practices with respect to "Pride" month and the merchandise related to it. Here's a look at some of the major disasters of 2023 and how brands plan to handle things in 2024.
Company outlooks
Industry analysts and executives in May suggested that the boycotts of last year and targeted campaigns from conservatives intended to push back against the pervasiveness of "Pride"-themed merchandise had evidently pushed companies to pursue a toned-down approach to "Pride" this year.
"Nobody in the media, marketing and advertising world wants to admit how heavy and hard this has been," Pink Media President Matt Skallerud told USA Today. "Ever since Target and Bud Light had their fiascos last year, a tremendous number of brands have decided it would be much better to sit on the sidelines and let this sort itself out."
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