🍻😎 BEER SAVES A WISCONSIN TOWN! — “Good Old Potosi’s” Comeback! 🍺 — Maggie Vespa Reports For NBC TV!
https://www.today.com/video/small-wisconsin-town-is-revitalized-by-potosi-brewery-s-revival-210757701517 May 12, 2024 The small town of Potosi, Wisconsin, has been given a second wind after the revival of its historic brewery that is the pride of…
The small town of Potosi, Wisconsin, has been given a second wind after the revival of its historic brewery that is the pride of the community and delivering the taste of a comeback. NBC's Maggie Vespa reports in this week's Sunday Spotlight.
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Nice assignment, Maggie!See the complete video at the above link.
"Good Old Potosi" was on the "low-budget shelf" at Mid-City Beer & Liquor in Appleton, Wisconsin when I attended Lawrence University. Their slogan was "Have You Had Your Potosi Today?" My buddies and I at the Sig Ep House quaffed a few during our time in the "community of scholars." Little did anyone suspect that it would someday become a "cult favorite" that would prove economically significant!
"Have you had your Potosi today?" — Historic Potosi Beer Matchbook Cover
The original Potosi Brewery closed its doors in 1972, following our graduation, but obviously unrelated. Cathy and I drove past the then-functioning brewery on camping trips along the Great River Road during my time in Law School.
I also recollect that my Grandmother Clara's sister, Lydia, was friendly with members of the Schumacher Family that ran the brewery in the 20th Century.
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