Three Big Benefits of Developing A Worldwide Brand

Media For a Changing World

February 28

There are a few brands we all know very well. Whether you love or hate them, these products have made a name for themselves worldwide. And while we could examine case studies on Brands like Apple, Google, McDonalds, Louis Vuiton and Coca Cola it would not entirely solve the problem of creating brands for international companies.

Unfortunately, in my field, few companies from the Global South or even the East truly "go global." Even when their products are plentiful, advanced and affordable and all over the world. Still, many people outside of their country would not cue to pick up the latest model and if the product disappeared from shelves entirely, nobody would notice. Why is that?

Simple. They have not crafted a real brand.

Many companies from developing economies may not see the value-added benefit of branding their major products. I would compare returns on branded versus unbranded products to the price differential between processed and unprocessed raw materials or agriculture. Sure, you can make a ton of money selling crude, but you can make even more money selling refined petroleum products and byproducts.

While it's easy to say that charisma is vain and "swag" is pointless, the truth is that everybody loves it. It goes the same way for branding. People who understand the power of branding see the difference in their margins. And it's why they don't skip this important step.

In my work, I see major international companies overlook this important step because they think making "good money" is enough. But the truth is that, without a brand, should someone arrive with a rival product, your brand could be easily replaced.

Today we will examine three ways branding adds value and revenue to your product:

Makes Your Product More Attractive

An un-branded mobile phone may have better features and greater UX capacity than an iPhone. However, without branding, that phone will be overlooked and easily traded in for a less capable branded phone. The idea of having the branded phone creates a level of attractiveness about the product. The features are enhanced and the name quality alone makes it an attractive buy

Fetch Higher Returns

A woman may choose to buy a Gucci Purse over a less known, more attractive handbag simply because she can flaunt the name. It is the difference between earning $65 for a purse and $6,500. The branded purse earns 100x the price. In the US a regular box of Oreo Cookies might cost $4.99 but a generic brand may cost only $2. When you invest in your brand, your brand will invest back into you.

Creates Psychological Attachment

Studies have shown that well branded products often produce a halo effect with their clientele. Branding helps to make your product seem better than the competitor even if it is not. People can develop psychological attachments to products that they associate with good emotions and ideas.

It is worth finding a way to develop a branding plan to increase your product offering without even enhancing the product. Branding is a beautiful art that yields wonderful results. It is more than just marketing and more than just selling. It takes aome work, some expertise and a little time, but devwlopibg a global brand pays off in multitudes of dollars and cents.

Conclusion

Branding seems like a fluffy idea, and maybe it is. Product engineers might argue its usefulness and the accountant may not see the necessity of the line item in your budget. But good branding adds value to your product. It also intoduces your product to a larger audience or market. It is my hope that the Global South and the East will fast recognize the power of a global brand.

Here we champion the power of media and narrative for news and nations, but, for products and sales, branding is just as important. Branding is the boost your product needs to move the needle and the profits forward.

You can follow me at WhatsApp and Telegram here:

My Channels:

▪Telegram Channel: t.me/+gZQlaNWWXzJkM2Yx
▪WhatsApp Channel: https://whatsapp.com/channel/0029Va8hkSa1SWsvkzPtw12T

CHANNEL LINKS:

For services, sales and client support, click here:

Contact Portal

Get practical steps for building a brand today by messaging me at the Contact Portal. And be sure to join Brandacious and sign up here for product reviews and branding that boosts your biz: BRANDACIOUS Sign-Up