I'm always interested to see the stats when I post something. If its a hands on practical thing for today people love it. Write something you need to know soon and people hesitate.
Mustafa Suleyman in 'The Coming Wave' talked about pessimism avoidance. In other words if it sounds big and scary people will avoid it.
With that in mind, here's a post you'll find useful. I'd encourage you to read it and have a play around.
The best ideas are human + AI
Here's the good news. Academic research has shown that the best ideas are not from sitting back and letting AI do all the work. It's humans plus AI.
The full research can be found in the work of three researchers at the University of Pennsylvania 'Prompting Diverse Ideas: Increasing AI Idea Variance.'
How so humans plus AI?
Well, the research showed the best ideas come from a human using then refining the questions they ask the AI tool.
THis means you can let out a sigh of relief. There is still a role for you.
In simple terms, the questions asked of AI tools like Chatr GPT are called 'prompts'. It's the prompts that generate the ideas.
Am I allowed to get good at prompts?
The good news if you are working in the UK public sector is that the UK Government have set out a set of guidelines on how they expect people to use AI. They are unusually helpful. They're especially helpful because they encourage people in the public sector to practice and learn. Just be careful not to be practising with personal idea or anything that can identify people.
How can I get good at prompts?
You get good at prompts by practicing within UK Government's safe parameters using a generative AI tool like Chat GPT, Google's Bard, Microsoft's Copilot or several other tools.
There's a lot out there on writing better prompts and I'm loath to link to a lot of it for you.
What I can say is that Ethan Mollick, who is one of the co-authors to the academic research, has written a good piece on improving prompts that I suggest you take a look at.
All I can say is that you know your patch well. Use the tools available and see what questions you can ask to see if the ideas come back with a bit more inspiration.
The bottom line
The bottom line for me is that AI won't replace a comms person but a comms person with AI skills will be replacing comms people with no skills. The same happened when social media emerged. Those that started to use it thrived and those that didn't by and large have either left or can't get another job.
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