You can now drive traffic directly to other YouTube videos from your YouTube shorts. I first noticed this new feature in late December 2024 while uploading a YouTube short.
Once a video has been added, it shows directly on the bottom of the YouTube short and is clickable.
In this video "641: What does authentic marketing in.." goes to a podcast video.
How to add the link
When you upload from the YouTube Mobile app, click on "related video" and then simply find the video to link to.
Is this worth it?
Like anything, it's a numbers game. The more relevant viewers, the more will click. So if your YouTube Shorts get thousands upon thousands of views, this can drive traffic to other videos - which can be good. It can also be a good strategy to promote your video podcast on YouTube. For now, I think it's worth experimenting with.
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