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Teamwork, Collaboration, Printing
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Apple Premium Partner, nouveau type de boutique Apple. Lab9, qui compte 26 Apple Premier Reseller en Belgique, l'installe Gare Maritime, à Bruxelles. Ouverture samedi 3 juin.
Une « expérience » similaire à celle d'un Apple Store. A ce jour, trois Apple Premium Partner ont ouvert en Europe au cours de ces derniers mois, à savoir aux Pays-Bas, en Italie et en République tchèque. Celui de Lab9 est donc le quatrième.
Les Apple Premium Partner sont censés être un cran au-dessus des APR. Apple a revu leur design -confié à l'équipe de design interne, responsable notamment du siège social d'Apple à Cupertino. L'ensemble du mobilier provient des fournisseurs mondiaux d'Apple. Par exemple, le carrelage vient d'Italie, l'éclairage et les tables de produits des États-Unis et le reste du mobilier d'Allemagne. En outre, le magasin est déjà prêt à fonctionner prochainement sans caisse enregistreuse.
Deuxième point de vente à Bruxelles
« Dans cette nouvelle boutique Lab9, le mobilier repensé n'est plus contre le mur, mais se trouve au centre de l'espace, commente Geert Coolman, CEO, Lab9 Group. De même, les accessoires assortis se trouvent également à proximité des produits… Ce lieu est vraiment unique ! Le bâtiment en lui-même est magnifique. Qui plus est, nous sommes au cœur de la vie du quartier. Il y a beaucoup d'appartements autour du bâtiment ; 6.000 personnes travaillent sur le site. Ce premier Apple Premier Partner est une boutique dans un hub ! »
Le magasin Lab9 situé rue Picard, 11 est le deuxième à Bruxelles. Lab9 disposait déjà d'un magasin à Saint-Gilles. Avec une superficie de 570 m², ce nouveau magasin est à ce jour le plus grand. Il compte 10 employés, nombre qui pourrait doubler en fonction des activités.
B2B et formations
Si tout point de vente est par définition un concept B2C, cet Apple Premier Partner est également un département B2B destiné aux écoles et aux entreprises, ainsi qu'un espace formations professionnelles pour les entreprises clientes, plus des formations très générales pour expliquer aux consommateurs l'utilisation des appareils Apple.
Lab9 prévoit de générer 3 millions EUR de chiffre d'affaires grâce à la vente d'appareils et d'accessoires Apple sur la première année. Au total, l'entreprise aura investi 800.000 EUR pour construire et aménager ce point de vente qui fera référence.
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