If you haven't yet taken the opportunity to tune in to Edward Segal's "Crisis Ahead" podcast, now would be a good time since (braggadocio alert) yours truly serves as his guest.
The program is titled, "Why Media Training Is Important Before A Crisis Strikes." We talk about the critical need to establish a media training program prior to a crisis, and how such preparation can help a company communicate before, during, and after the catastrophe.
As Segal writes in the show notes for "Why Media Training Is Important Before A Crisis Strikes," the program "provides valuable insights to help organizations be ready for the unexpected."
In addition, it emphasizes how to "utilize media training proactively as part of an ongoing process rather than viewing it as just a one-time deal. Proper media training is essential during times of turmoil … setting yourselves up for success when disaster strikes."
How to Watch
This is a video cast, so you can view the video of the 23-minute interview.
Is your calendar too jam-packed for a program of even that short a length? You can still take advantage by getting concise highlights from these video excerpts of the interview.
How to Listen
Search for the "Crisis Ahead" podcast episode "Why Media Training Is Important Before A Crisis Strikes" on your favorite podcast provider.
If you're in the Washington, D.C. area, the show will be broadcast at 2:30 p.m. this Friday, April 7 on WFED, 1500 AM (Federal News Radio).
Segal explains that his series examines "how companies, organizations, and individuals managed crisis situations and the lessons to be learned from their failures, mistakes and successes."
How to Add Your Voice
After you listen, leave a comment with your thoughts on the page where you choose to listen to this episode. Some possibilities:
- In your view, what was the most important idea discussed?
- What strategies can you employ the next time a crisis strikes your business?
- How has the program advanced your abilities to anticipate and prepare for unforeseen crises?
I also encourage you to voice your comment here on this C-suite Blueprint entry. If you're reading this online, use the "Leave a reply" box. If you receive the email, simply hit reply to send your reactions.
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Hint: Right here. Right now. Get Insider Strategies for the Confident Communicator: How to Master Meetings, Presentations, Interviews, and Advocacy with my compliments.
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