[New post] Make products that advertise themselves

Chris Labs posted: " Every time people use the product or service they also transmit social proof or passive approval because usage is observable. Many companies apply this idea through prominent branding. Abercrombie & Fitch, Nike, and Burberry all garnish their prod" Roadmap to Billions Make products that advertise themselves Chris Labs Sep 4 Every time people use the product or service they also transmit social proof or passive approval because usage is observable. Many companies apply this idea through prominent branding. Abercrombie & Fitch, Nike, and Burberry all garnish their products with brand names or distinctive logos and patterns. But large logos aren't the only way products can advertise themselves. Take Apple's decision to make iPod headphones white. When Apple first introduced the iPod, there was lots of competition in the digital music player space. [...] But because most devices came with black headphones, Apple's white headphone cords stood out. -Contagious, p.142 Unsubscribe to no longer receive posts from Roadmap to Billions. Change your email settings at manage subscriptions. Trouble clicking? Copy and paste this URL into your browser: http://roadmaptobillions.com/2022/09/04/make-products-that-advertise-themselves/ Powered by WordPress.com