[New post] African Models: Nigeria Moves To Prohibit The Use Of Foreign Models In Commercials

Oscar Alochi posted: "The ban intends to promote Nigerian advertising and highlight its skills. Nigeria prohibits voice actors and international advertisers from working on its commercials. Nigeria is the first nation to pass a law of this kind. The prohibition will go into f" African fashion African Models: Nigeria Moves To Prohibit The Use Of Foreign Models In Commercials Oscar Alochi Sep 2 "Ten to 20 years ago if you checked the commercials, I would say they were almost 50-50 in terms of foreign faces and all the voiceovers were British accents," Steve Babaeko said. "I think the law is just catching up with national sentiment. As long as maybe eight years ago you would notice some kind of renaissance in Nigeria." He also pointed out that in the past, when Nigerians had projects in the pipeline that were shot abroad with foreign models, people were generally unhappy. Babaeko went on to say that the move would strengthen Nigeria's advertising power, and he shared that Nigeria's presence in the advertising space is dominated by other African countries. The recent development has produced a polarizing effect on Nigerian social media users, with some people saying that it was a step in the right direction, and others stating that it would produce dire consequences down the line. Read more of this post Comment Unsubscribe to no longer receive posts from African fashion. Change your email settings at manage subscriptions. Trouble clicking? Copy and paste this URL into your browser: https://nairobifashionhub.co.ke/african-models-nigeria-moves-to-prohibit-the-use-of-foreign-models-in-commercials/ Powered by Jetpack