There are certain questions I've learned to anticipate when it comes to sharpening a client's powers of public speaking. Let's take a look at a few of these common queries.
Q: What is the best method for improving my speaking abilities?
A: Nothing beats diligent, sustained practice. Don't settle for a lone superficial run-through. You must "internalize to verbalize." Also, speak every opportunity you get, starting with low risk opportunities, eventually graduating to more critical presentations. Pay attention to speakers you admire, too. Your goal is not to ape them, but to learn from the techniques they employ. Use what you like while remembering to forge your own personal style.
Q: How can a relatively inexperienced speaker get the necessary practice?
A: Offer to speak pro bono before any groups to which you belong, such as service clubs, non-profit organizations, and professional societies. They are often in need of speakers, so decide on two or three topics in which you have expertise and offer yourself up. Seize opportunities in your workplace, too, whether you speak in person or via video link. You might start with a two-minute roundup of your latest activities or a synopsis of some research you conducted for your boss, for example.
Q: What do you look for when you attend a presentation?
A: I keep an eye on the speaker's ability to forge a bond with the audience. While a magnetic message is mandatory, the pros realize they also must make effective use of their video tools — the way they look — and audio tools — the way they sound. Substance and style is required. Effective use of these toolkits makes you more attractive to your audience.
Q: What's wrong with winging it?
A: Nothing — if you don't mind making a total fool of yourself and losing out on your speaking goals. Taking the stage unprepared demonstrates a lack of respect for your audience and a gross display of amateurism. Speaking impromptu — or winging it — is an approach for chumps.
Q: What do you do if you walk into the room where you are scheduled to speak and things are not set up as you requested?
A: My first line of defense is to be very clear in advance with my instructions about room set up. I even have a one-pager to distribute to clients outlining how the room should look. Second, when speaking in person I arrive at least an hour early to troubleshoot anything that is amiss — factors from poor lighting to a balky projector to a wayward lectern. When presenting on Zoom or another video service, I log on at least 30 minutes early to deal with any glitches that may arise. Of course, even the best laid plans don't always result in perfection. When something goes off the rails, I work closely with the facilities staff or the host of the video conference to fix what needs fixing, dealing with the most significant or noticeable items first.
Q: Name three things speakers need to heed when using presentation software.
A: There is a lot to consider in this regard. Above all, hew to the principle that slides are a visual medium. If you have something visual to get across, fine. If not, I beg you not to burden your audience with bullet point-laden slides. What could possibly be a better invitation to take a nap? Here are three slide must-dos to get you started: 1) Keep your slides simple and elegant — avoid clutter or distracting animations, for example; 2) conduct a tech run through before show time; 3) when speaking, talk to your audience, not to your slides.
Q: What happens if the projector or device fails when using slides?
A: Time for Plan B. You must be prepared to continue your speech if a technical snafu rears its ugly head (let me take a step back; I should say when it happens for it will at some time somewhere). Demonstrate your professionalism and have a backup plan. If you or the on site technical crew cannot rectify the problem within 30 seconds or so, ditch the slides and proceed. Factor this possibility into your rehearsals so you won't be caught flatfooted when the worst occurs.
Q: Do I have to field questions from the audience?
A: There is no rule mandating this. If you anticipate an unreceptive crowd, you may decide to forgo or shorten the time allotted for questions. In most cases, however, Q&A gives you an added chance to disseminate your message and will help you forge a tighter bond with the group. Announce at the beginning whether you prefer to hold questions until the end or if you will field them throughout.
Q: Is it always necessary to use a lectern, particularly when speaking before large groups?
A: There is no single best answer. Use of a lectern depends on factors like your personal preference, the size of the room, and whether you plan to walk about the stage during your talk. As with all things public speaking-related, don't let anyone tell you there is one right way to do anything. What's best is what makes sense for your audience and your style.
Q: Are there any particular signals you watch for in your audiences?
A: Smiles, nods, and note taking generally signal that you are making a connection. Idle chatter, heads buried in mobile devices, and a stampede toward the exits mean you have some work to do.
Q: Why does it make sense to speak in public?
A: Accomplished presenters get that promotion, earn more clients, and win elections. The public views skilled speakers as leaders. Can you see yourself in this picture?
I invite you to send me your public speaking questions. Perhaps your issue will show up in a future C-suite Blueprint column.
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