Having reached the age where my kids are now looking at university options, I'm now getting to see the admissions process from the third perspective (having been a student and a staff member), which is raising some reflections.
While this is going to draw on the UK experience, I hope it's got some things of use for the rest of the world, mainly because we all do some selling of ourselves to others at various points.
For those who don't know what it's all about, British universities compete to get students, using open days as a key way of getting people on campus and selling the vision. A big part of that selling comes in the talks that programmes give, since you sign up to one when you apply (so none of this broad educational base/learn more once you get here nonsense*).
In my time I've given a bunch of these talks, but as much as I've tried to empathise with my audience, it's still not quite the same as being the audience. Which is probably a useful learning point in itself.
Any way, those things to think about:
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