[New post] Ways to Encourage Buying

inshortdirectmarketing posted: " Emotions The emotional and motivational parts of the brain must be activated before the part of the brain that wants facts activates. Ask your guests questions that relate to their lives, their use of wine, food, cooking, etc. Listen to what gue" In Short Direct Marketing Ways to Encourage Buying inshortdirectmarketing May 25 Emotions The emotional and motivational parts of the brain must be activated before the part of the brain that wants facts activates. Ask your guests questions that relate to their lives, their use of wine, food, cooking, etc. Listen to what guests have to say Make guests feel as if they belong, you like them and are glad they came to visit Tell stories that relate your products, winery, or owners to guests' lives and lifestyles Ask guests what they smell or taste and congratulate their abilities Use humor if you are comfortable with it. Inclusion Guests don't always believe that they know enough about wines to make the best buying decisions. All your wines are so good, how do they make their choices? Ask which wines they liked best, or which would fit into their lives. Let them know: How much does someone on the staff like the same wine they do That the wine is one the winemaker is particularly proud of The wines they like are very popular with many of your customers. Rewards  Wine is considered a luxury item and therefore may be a reward. Position the products as a reward for guests: Getting through a stressful day Solving a family problem A treat to make life special Something they deserve A wine to enjoy with family and friends. Value  Value incorporates the things that allow guests to believe in your wines and purchase them. The perception of value in guests' minds is not necessarily related to price. Value includes: Product quality or perception of quality The Experience (warm & fuzzy) Your stories The ability to purchase something that will impress their friends Internalization of how the product fits into their lives. Opportunity  What may guests purchase at your winery that they could not purchase elsewhere? Products that are only available at your winery Older vintages that are not regularly available Special releases Club memberships wine to enjoy with family and friends. Comment Like You can also reply to this email to leave a comment. Unsubscribe to no longer receive posts from In Short Direct Marketing. Change your email settings at manage subscriptions. Trouble clicking? Copy and paste this URL into your browser: https://inshortdirectmarketing.wordpress.com/2022/05/25/ways-to-encourage-buying/ Powered by WordPress.com