
Customer experience is critical to the success of a business, especially an online business.
Think of it: how often have you abandoned a purchase because they had too many forms to fill or asked too many questions?
However, the irony is that you probably make similar mistakes in your business.
The challenge for most business owners is being able to see things through the eyes of their customers. It is easy to get so wrapped up in the day-to-day running of your business that taking a step back becomes difficult. You need to keep on asking the question 'How can I make it even easier for people to buy from me?'
You can reduce your cost by up to 33% and increase your revenue by 10-15%, just by providing a high-quality customer experience.
smartkarrot.com
Consider implementing these ideas for your business:
- Make what you are selling and its value obvious and clear – you know, but do your customers?
- Use customer-friendly language – watch jargon and avoid too much detail.
- Avoid giving your customers too much choice, it can be overwhelming.
- Make it easy to distinguish your brand from your competitors.
- Keep paperwork to the minimum.
- Shorten the steps in your sales process
- Design a website that is easy to navigate.
- Keep your customers informed simply and clearly.
Burning Questions
An easy way to implement the ideas above is to use the questions below as a checklist to analyze your business.
- How easy is it for your target market to find out about what you do?
- Your business name is it memorable? is it easy for potential customers to make a clear association with the services you offer?
- How easy is it for people to find out where you are?
- If you have a website, how appealing is it?
- What about your email or website address. Is it easily memorable?
- How easy is it for people to get the information they need and make contact with you? "
- Is there any customer education necessary for buying and using your products? If so how easy is it to understand?
- What about the structure of your client meetings and appointments, is it easy for people to see clearly how they could benefit from a relationship with you?
61% of consumers will pay at least 5% more if they know they'll get a good customer experience.
EMPLIFI
This is just a simple beginner's guide to satisfying your customers and making it easy for them to buy from you. However, it emphasizes the importance of seeing things from your customer's perspective and when you take the time to analyze your business with the questions above, the next steps to make a smooth sales process become straightforward.
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