At a time when Facebook was renamed as Meta, the so-called Metaverse (check Merriam Webster's definition) is on everybody's lips. Whereas experts are still wondering whether there is such a thing as a Metaverse for consumers and Forrester states there aren't any applications for that yet, I turned towards the famous independent analyst group to shed a bit of light on what might or might not happen in business to business. My guest today is JP Gownder from Forrester who shares his thoughts on how the Metaverse could be evolving across industries and what the future has in store for B2B in that area. I found this discussion utterly enlightening, here are JP's thoughts on the subject. 

What could be the potential applications for the Metaverse in B2B?

B2B Metaverse
Meta's new homepage, welcome to the world of science fiction. Yet, what are the potential applications for B2B?

Metaverse technologies seem to be relevant in workforce management. We will have a permanently more distributed remote workforce than we used to.

Also, the technologies we have been using, Slack for example, is like a persistent chat room. It has the qualities of a virtual world where people spend time either synchronously or asynchronously. Read more of this post