[New post] Digital trends 2022 for business: digitisation progress and challenges
Yann Gourvennec posted: "As we are barely emerging from the Covid now is the right moment to assess the most prominent digital trends of 2022. Have companies made any progress and what challenges do they face in this tremendous post-crisis drive to digitalisation? I'm going to de"
As we are barely emerging from the Covid now is the right moment to assess the most prominent digital trends of 2022. Have companies made any progress and what challenges do they face in this tremendous post-crisis drive to digitalisation? I'm going to deliver my fast-track analysis of a report I just received from our friends and colleagues at Adobe: the Digital Trends 2022 report and its Experience Index. This post is a follow-up to my various articles from 2021, produced at the annual Adobe Summit event. This report was entrusted to Visionary Marketing and we would like to thank Adobe for this. [We shall also point out in the interest of disclosure, ethics and compliance that we have worked for Adobe on several occasions]. Here is my analysis. Our readers are advised to download the report directly from the Adobe website at vismktg.info/ADOBEDT22
Digital trends 2022: progress and challenges in business digitisation
Adobe's Digital Trends 2022 Study has shown real progress in the digitalisation of businesses, although much remains to be done and organisational and IS challenges remain numerous
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