Sports company PUMA has signed a long-term agreement with Davido, one of Africa's most successful music artists, underscoring the company's commitment to the rapidly growing African market.
With more than 20 million followers on social media and four successful albums to his name, Davido has become a cultural ambassador for his native Nigeria as well as a prominent voice of human rights on the continent.
After the announcement, Davido will act as a brand ambassador for PUMA in sub-Saharan Africa, North America, and across the world. He will wear PUMA's Sportstyle collections, including the company's iconic T7 tracksuits. As an avid sports fan, Davido will also don the company's Basketball and Football styles.

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